Media Coaching

When it comes to the media, prepare yourself for the expected and the unexpected. There are many reasons you will talk to the media: your company is making a donation to a children’s hospital; you’re expanding business operations and hiring 200 new employees; you’re offering a new product or service. These are great opportunities to secure positive publicity for your company, and we can help you capitalize on them. But, what if an unplanned event happens? Are you – and your employees – prepared to sit in the media hot seat?

Our media training is an intense, hands-on, confidence-building program for executives – or anyone else – who want to develop or refine their media interviewing techniques. We offer customized, one-on-one training, as well as training for small groups. During these sessions, we conduct and record mock media interviews to provide you with an expert evaluation.

Whether you need a refresher course or an all-out media training crash course, we have the perfect option.

Level One

If you have successfully conducted media interviews in the past but need a refresher course, this level of our media training program may be a good fit for you. We work with you one-on-one to help you understand the basics and conduct mock interviews. We thoroughly evaluate and help you overcome any stumbling blocks.

Total time: 2 hours

Level Two

Level two training is for executives new to the media spotlight. We teach you all of the elements of working with the media, from the basics, such as understanding the differences between a newspaper interview and a television interview (among others), to refining your talking points and delivering them confidently. Level two is intended for one to five professionals from the same organization.

Total time: 4 hours

PressTalk for PR Firms

You worked weeks investing time and resources to land your client a top-tier media interview, but are you prepared to help them capitalize on the opportunity? If you said, “Not exactly,” you’re not alone. Many PR firms seek assistance from journalists to provide high-level media training to their client executives. That’s where we come in.

Pressology partners with PR firms to offer clients our PressTalk Media Training program. Executives at PR firms without newsroom training count on us to provide media coaching sessions to their clients. And, why not? It’s the core of our business, and it’s our passion. We are senior executives – former journalists who spent our careers in television news – working as executive producers on the local and national level. We often see top-level executives, media trained by reputable PR firms, unsuccessfully capitalize on media opportunities by failing to make the most of a captive audience or avoiding the media altogether when in crisis mode.

We can help your clients master the media. We provide customized media training to ensure clients have a positive interview experience. We help them understand what to say, how to say it and how to respond to sensitive topics. We’ll also reveal an insider’s secret about the two words they should never say.

Services include:

• Customized training workshops
• Media messaging
• Mock interviews
• Crisis communications
• Phone counseling as needed

With our training, your clients will not only successfully promote their message through media but also do so in a manner that will captivate and resonate with the audience.