PR and Media Relations

PressIQ serves as the basis of our PR, marketing, and communications programs. We harness our experience in and with the media to develop a strategy tailor-made for your company.

We know what it takes to build a company from the ground up and expand nationally and then internationally. We’ve helped clients do it, and we can help you too, all while keeping the most successful marketing concepts in mind to build your brand, your credibility, and your business.

We have successfully launched strategic public relations and marketing campaigns for established and new businesses in numerous industries, including finance, law, insurance, real estate, mobile, apps, technology, medical, hospitality and non-profit.

No matter the size of your company, our team understands the various issues you will face in this constantly moving world. We will teach you how to be proactive in public relations and stay knowledgeable about the latest technology and social media platforms, all while carefully creating a message that will captivate this fast-moving generation.

We offer every media relations component–from story ideas and press releases to strategic counseling and coaching. We have an extensive, consistently updated list of direct contact information for national and international media outlets. Over the years, we have cultivated relationships with industry-driven journalists to secure positive publicity and provide our clients with the high-profile branding they desire.

Media Messaging

Each company or entrepreneur has a story to tell, and we want to help you tell it in a compelling, convincing way. We collaborate with you to create and craft your message to the media. Our process begins with listening to you and understanding the critical components of your business. We then develop your messages for the media and coach you on delivering your story to represent your company best.

Crisis Communications

Say too much in a tweet? Corporate rumor out of control? Negative media exposure aimed at your company? Let our team of experts handle the press. During a crisis, your company is vulnerable to scrutiny. What you say in the immediate aftermath can impact your company more than anything else you say in all your years of business. Some of the most well-known CEOs, politicians and entrepreneurs have been caught off guard – and made mistakes that impacted their bottom line or election outcome. Remember, it can take years, even decades, to build a widely recognizable brand, but it only takes seconds to destroy it.

At Pressology, we aim to help you avert a crisis before it ever happens. We work with you to understand your vulnerabilities, and then help you address them in a positive light. And, when an unavoidable crisis does occur, we are available to work alongside you to create, craft and deliver a response to the media so it has minimal impact on your bottom line.

Do you know what two words you should never say during a crisis? We do – and we want you to know them, too. Call us today at 727.644.5010 or email us at [email protected].